Dollywood Daylesford

Brand Identity and User Interface Design

 

Introduction

Dollywood Daylesford is a holiday rental, located in ‘the spa central of Australia’ - Daylesford Victoria. I was involved in the brand and identity design and user interface design for this project, with themes inspired by the owners’ time spent travelling through California, staying in iconic boutique hotels, such as ‘The Beverley Hills Hotel’.

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Brand Design

Moodboard

 


 

Brand Styling

Image Styling

 


Website Design

 
 
 
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Low Fidelity Prototype

 
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Solution

The Final Product

The final solution is a very image centred website design, showcasing hero images of the interior design at Dollywood. The websie is bold and clear, conveying the primary visual themes of the accomodation to the website viewers.